History
Mumble rap is a musical genre that has become increasingly popular in recent years. As the name implies, this style of rap emphasizes the use of mumbled, non-articulated lyrics delivered in a low, almost inaudible tone. Some critics have dismissed mumble rap as unintelligible and even anti-artistic, while others have praised it as an innovative and subversive approach to hip-hop. But where did mumble rap come from, and what factors have contributed to its rise in popularity?
To trace the history of mumble rap, we need to go back to the early 2000s, when artists like Lil Wayne and Gucci Mane began to incorporate a more melodic, sing-songy style into their rap verses. While they still enunciated their lyrics clearly, they often used auto-tune and sang rather than rapped, creating a distinct sound that blurred the lines between traditional rap and R&B. This style, sometimes called "trap music," became popular in southern cities like Atlanta and Houston and began to spread throughout the country.
In the mid-2010s, a new wave of trap artists emerged, including Future, Young Thug, and Chief Keef. These rappers took the melodic trap sound to new heights, experimenting with unconventional flows and delivery styles. Future, for example, often used a slow, murmured cadence to convey a sense of ennui and detachment. Young Thug incorporated high-pitched squeals and ad-libs that sounded like gibberish but added a unique texture to his songs. These artists began to incorporate more and more mumbled ad-libs and phrases into their music, giving rise to what would become known as mumble rap.
One key factor in the rise of mumble rap was the advent of social media and streaming services. Unlike traditional record labels, which often prioritize polished, mainstream-friendly music, platforms like SoundCloud and YouTube allowed up-and-coming artists to share their raw, unfiltered work with a global audience. This gave rise to a whole subculture of DIY rappers who embraced the lo-fi aesthetic and unpolished delivery of mumble rap.
Another factor was a cultural shift in the perception of hip-hop. While rap music had long been seen as an outlet for social and political commentary, in the 2010s it increasingly came to be seen by critics and fans alike as a form of escapism. Mumble rap, with its emphasis on introspective, often drug-addled lyrics, provided a soundtrack for a generation disillusioned with the traditional American Dream of upward mobility and stability. As rapper Lil Uzi Vert put it, "We're just trying to numb the pain."
The rise of mumble rap was not without its detractors, however. Some critics argued that the genre was a sign of declining literacy and artistic standards, claiming that rappers who mumbled their words were not living up to the tradition of wordplay and lyricism that had defined rap since its inception. Others accused mumble rap of promoting harmful stereotypes around drug use and senseless violence.
Despite these criticisms, mumble rap continues to be a popular and influential genre. Some of the biggest names in hip-hop today, including Post Malone and Travis Scott, incorporate elements of mumble rap into their music. Moreover, the rise of mumble rap has paved the way for other boundary-pushing styles, such as emo rap and SoundCloud rap.
Notable artists
Lil Uzi Vert: Lil Uzi Vert is one of the most popular mumble rappers today. He rose to prominence with his mixtape “Luv Is Rage.” He became a mainstream sensation in 2017 with his debut studio album “Luv Is Rage 2”. He has a unique sing-song melodic delivery and is known for his fashion-forward aesthetics.
Future: Future is an Atlanta-based rapper who popularized mumble rap in the early 2010s. His music is characterized by his slurred delivery, auto-tuned vocals, and trap beats. He has released numerous viral hits, including “Mask Off” and “Jumpman” with Drake.
Playboi Carti: Playboi Carti is a rapper and model from Atlanta who is known for his minimalist rap style and absurdist lyrics. He became popular in 2017 after the release of his self-titled debut mixtape. His 2018 album “Die Lit” received critical acclaim and was certified platinum.
Lil Yachty: Lil Yachty is a rapper and singer from Atlanta who is known for his bubblegum trap sound. He gained fame with his viral hit “One Night," which has over 375 million streams on Spotify. He has endorsed major brands like Sprite, Nautica, and Target.
Post Malone: Post Malone is a rapper, singer, and songwriter from New York who gained fame in 2015 with his debut single “White Iverson." He blends elements of rap, rock and pop to create a unique genre-bending sound. He has four multi-platinum singles and three Grammy nominations.
Travis Scott: Travis Scott is a Houston-based rapper, singer, and producer who rose to fame with his 2015 debut album “Rodeo.” He is known for his dark and moody trap sound and high-energy live shows. He has several platinum-selling records and two Grammy nominations.
21 Savage: 21 Savage is an Atlanta-based rapper who gained notoriety in 2015 with his debut mixtape “The Slaughter Tape.” His 2017 debut studio album “Issa Album” spawned the hit single “Bank Account". He is known for his monotone delivery, violent imagery, and dark subject matter.
Juice WRLD: Juice WRLD is a Chicago-based rapper and singer who rose to prominence in 2018 with his debut single “Lucid Dreams." He is known for his emotional and melodic singing style, which he blends with rap. He has released two albums, both chart-toppers.
Roddy Ricch: Roddy Ricch is a Compton-based rapper and singer known for his street-savvy lyrics and crooning vocals. He gained fame in 2019 with his breakthrough single “The Box”. He has collaborated with major artists like Meek Mill, DaBaby and Mustard.
Gunna: Gunna is an Atlanta-based rapper who is known for his laid-back rapping style and smooth flow. He gained traction in 2018 with his mixtape “Drip Season 3”. His collaborations with Lil Baby, Young Thug, and Travis Scott have helped him gain widespread popularity.
Where to start
1. "XO TOUR Llif3" - Lil Uzi Vert
2. "Gucci Gang" - Lil Pump
3. "I Get the Bag" - Gucci Mane ft. Migos
4. "Congratulations" - Post Malone ft. Quavo
5. "Portland" - Drake ft. Quavo and Travis Scott
6. "Mask Off" - Future
7. "Bounce Back" - Big Sean
8. "Uber Everywhere" - MadeinTYO
9. "Sneakin'" - Drake ft. 21 Savage
10. "Tunnel Vision" - Kodak Black
11. "No Limit" - G-Eazy ft. A$AP Rocky and Cardi B
12. "Magnolia" - Playboi Carti
13. "Bank Account" - 21 Savage
14. "Broccoli" - D.R.A.M. ft. Lil Yachty
15. "Look at Me!" - XXXTentacion
16. "Flex Like Ouu" - Lil Pump
17. "Butterfly Effect" - Travis Scott
18. "Pill In Ibiza" - Mike Posner ft. SeeB
19. "Mask Off Remix" - Future ft. Kendrick Lamar
20. "Watch" - Travis Scott ft. Kanye West and Lil Uzi Vert
21. "Taste" - Tyga ft. Offset
22. "I Fall Apart" - Post Malone
23. "BBO (Bad Bitches Only)" - Migos ft. 21 Savage
24. "Rockstar" - Post Malone ft. 21 Savage
25. "Lucid Dreams" - Juice WRLD
Broader context
One notable book is "The Poetics of Mumble Rap" by Justin Burton, which takes a critical approach to the genre and argues that it is a symptom of larger cultural trends towards a devaluation of language. Burton claims that mumble rap's lack of lyrical clarity and disregard for traditional composition reflects a broader cultural trend towards a "visual economy," where images and sounds are valued more than words.
On the other end of the spectrum, "Mumble Rap and the Rhetoric of Silence" by Adam Bradley focuses on the musical and aesthetic elements of the genre. Bradley argues that the use of non-verbal sounds, such as grunts and ad-libs, can convey meaning in a way that conventional lyrics cannot. He claims that mumble rap should be appreciated as a form of musical expression, rather than being judged solely on its lack of lyrical clarity.
In the media, mumble rap has been a hotly debated topic. In a now-infamous interview with The New York Times, rapper Lil Yachty was asked about the criticism he receives for his unintelligible lyrics. He responded, "I'm happy. I don't care. I'm happy making music. You gotta listen to what I'm saying. I'm saying important things, and you should listen to it."
On the other hand, rapper J. Cole has been outspoken in his criticism of mumble rap. In his song "1985," he takes aim at the genre and its practitioners, suggesting that their lack of substance and reliance on gimmicks will not sustain their careers in the long term. He raps, "I'm assuming everybody's just on they dumb sh*t / Y'all basically, y'all Nas, but less skill / Y'all could've been Essence to at least my...fill / But you turned into a f**kin' circus, did the clown and now you're wonderin' why you ain't gettin' rounds."
Others have attempted to explain the popularity of mumble rap. In a piece for Rolling Stone, Christopher R. Weingarten argues that the genre's appeal lies in its raw energy and idiosyncratic sound. He writes, "Mumble rappers are often barely understandable, but in many ways, that's the point. By forcing the listener to focus on the bigger picture - the way the cavalcade of phrases link together, the unique Lil Uzi juice of the delivery - there's an untranslatable emotional core that makes the songs come alive."
The social context of mumble rap can be understood in terms of the broader cultural and economic forces that contributed to its emergence. Mumble rap emerged during a period of significant social and political change in the United States, in which the hip-hop culture was evolving to reflect the changing nature of urban living. With the rise of social media platforms, like Instagram and Twitter, urban fashion became a significant influencer of cultural norms. Hip-hop culture, with its baggy jeans, oversized t-shirts, and baseball caps, became a distinctive and recognizable feature of modern urban life.
The cultural context of mumble rap can be understood in terms of the broader cultural trends and influences that contributed to its emergence. The genre emerged during the mid-2010s as a response to growing alienation among the urban youth, and as a means of blending musical styles and traditions from different regions. Mumble rap represented a significant shift away from the traditional themes of hip-hop, such as social justice and inequality, and towards a more straightforward but catchy style. Mumble rap has been seen as therapeutic for many fans as it covers topics such as mental health issues and suicidal thoughts.
The technological context of mumble rap can be understood in terms of the digital technologies that helped to bring the genre into existence. With the rise of digital recording technologies and affordable home studios, young artists were no longer dependent on expensive producers to record their music. This was the perfect platform for mumble rappers to start producing their tracks. Many new and innovative record labels and social media companies such as Soundcloud gave them a platform to distribute the music.
The rise of mumble rap has been fueled in part by a group of influential artists and record labels who have helped to define the genre. Some of the key figures include Playboi Carti, Lil Yachty, Future, Travis Scott, and Lil Uzi Vert. Many of these rappers have collaborated with some of the most influential artists in hip-hop, like Kanye West. Other notable figures in the mumble rap movement include record executives and producers such as Pierre Bourne and Metro Boomin. They played a vital role in shaping the sound of the genre and were critical in the formation of the sound that came to be known as mumble rap.
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